Kwerk Agency Services
Full Service Digital Marketing
We offer a full suite of digital marketing services to meet our partners needs. Whether it’s web design or social media management + marketing, we’ve got you covered. We’ll help you define your goals, plan, build, and launch any initiative in your wildest dreams.
Want to Drive More Traffic To Your Business?
We offer a whole suite of services because let’s face it, all of your digital marketing efforts come down to a overall approach to how you’re creating, building, maintaining your presence on all your digital channels.
We do it all and we love doing it. We’re here to make it happen for all of our partners. From increasing traffic on their website, to creating engaging posts that drive users to a specific action. We’ll work with you to come up with the best solutions to drive your conversions.
Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Website Development
Research, Planning, Design, Development, Maintain. We take the time to listen and get it done right.
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Research
This stage, the stage of discovering and researching, determines how the subsequent steps will look like. The most important task at this point is to get a clear understanding of your future website purposes, the main goals you wish to get, and the target audience you want to attract to your site. We’re going to scope the site with you to get together the best game plan to achieve your goals.
Here’s what we’re looking for:
- The summary of the project (overall background of your company, values, community you serve, and the value you offer)
- GOALS…the big one. What are the three or four measurables you want your site to achieve.
- Target Audience.
- Brand Messaging and Identity
- Competition
Going through a discovery phase enables us to get a tailored proposal in your lap that makes sense for your marketing initiatives. We’re all about servicing you and the better we get to know you and your business, lends itself to a success all around.
PLANNING, SITEMAP + WIREFRAME
After we’ve gone through a discovery we’re off to laying out your sitemap and wireframe. It’s super important that we take into consideration the overall goal of the site. The sitemap will describe the relationship between the different pages and lends itself to creating an easy to navigate and user friendly website.
The site architecture will be layed out due to the sitemap and wireframes of pages. This will ensure we’re considering all key pages of the site and showing the relationship between them. Also, defines how the overall navigation will be structured.
DESIGN + CREATION
During the design phase, your website takes shape. All the visual content, such as images, photos, and videos is created at this step. Once again, all the info that was gathered through the first phase is crucial. The customer and target audience must be kept in mind while we flesh out the design.
During the design phase, we’ll use the blueprint from the sitemap creation to develop and create a visual style.
With designs approved, it’s time to flesh out the design of the pages, develop new content and refine old content, and create other media that will appear on the site as well as start to build out the HTML and CSS of the site.
At this stage we’ll also develop content for the site. We’re really compiling your brand voice and what you’d like to communicate to your audience, while creating the right UX/UI design and implementation of CTAs.
Content writing and compiling usually overlaps with other stages of website creation, and its role can’t be underestimated. At this step, it is necessary to put in writing the very essence you’d like to communicate to the audience of your website and add calls-to-action. We’ll also handle the creation of “KWERKY” headlines, text editing, writing new text, compiling the existing text, etc.
TESTING, REVIEW + LAUNCH
After the iteration of the site is complete, we take time to review all the content on the site to ensure everything is communicated clearly, efficiently and working correctly. We’ll also hammer out any design issues, test responsiveness across devices, and ensure overall functionality of web forms, email sign ups, and social links.
During this phase we also nail down your SEO to take care of all your title tags, meta descriptions, image text, headings, and on page content. This is where we also submit your sitemap to google for them to index it.
After we’ve completed a review across devices and done a thorough test of all links, forms, and tripled check content. It’s ready to launch. The thing about us is, after launch the project isn’t over. We address feedback from users and make any immediate changes in links, editing any copy and making adjustments. Let’s face it, things are every changing and we help guide you through the changes.
Search Engine Optimization
We research, analyze your competition, build your targeted keywords, implement. and optimize your site for the best results possible.
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Audit, Analyze, Research
We start off every SEO project with an technical and content audit of your current assets in order to understand where you’re currently sitting among your competition. We then analyze the data from the audit to ensure we clearly understand what needs to be fixed, including your sites architecture, responsiveness, and bounce rates.
What we look for:
- Check and Optimize your titles and descriptions.
- Check your headings and text formatting.
- Check your Content SEO.
- Check your Internal link structure.
- Check Image SEO.
- Check for broken links.
- Check for proper use of banner ads.
- Check for User friendliness.
On Site Optimization
With Google becoming more and more intelligent, adding keywork rich content isn’t going to do the trick to help gain brand awareness/visibility through SEO. With this taken into consideration, we start off with ensuring your site structure, responsiveness, and site speed are working for you, not against you.
From URL Optimization, Title Tags, Header Tags, content, and meta descriptions, we take care of the dirty work for you.
With the planning from our previous audit, we help you create original, useful and most important, value based content to drive traffic to your site and keep the user engaged.
Off-page Optimization + Link Building
Off-page SEO can help drive traffic to your site and increase brand awareness and establish your company as an authority in your vertical. We focus on high quality links that are reputable and trustworthy sources. We’ll ensure the links are relative to your industry, essentially it’s all about driving qualified traffic to your website.
We want all Off-Page content that contains:
- Earned/Editorial
- Comes from Authortative and Reputable sources
- User relevant Anchor Text
- Target qualified traffic
- Be strategically targeted
Continuously Update/Edit
We don’t just leave you high and dry after developing your SEO strategy.
We make sure to monitor relevant keywords, keeping your site up to par, constantly/consistently expanding your backlinks for both on-page and off-page SEO and ensure you’re strategy is geared for long term success.
Content + Copy
For us it comes down to 3 processes. Research, Consistent Implementation, Analyze + Adapt.
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Research, Research, Research!!!!
We want to focus on the conversations that your potential customers are already having. We dive into social media, blogs, and review sites to find out where they are looking online and listen to what they’re saying.
Here’s what we do:
- We get to know your audience.
- We learn where to find them.
- We take time to understand your customer’s needs.
- Create content that is interesting, relevant and engaging.
This helps set the tone for the content and copy of your marketing efforts.
We’ve created our personas and know your target audience. Now it’s time to drive them with interesting, relevant, and engaging content. We figure out what content to publish and where to publish it (blogs, editorial, etc.) to drive users into your sales funnels. Once that content has been rolled out. We can then spread it across your various social media accounts, group forums.
All of this is fine and dandy but the kicker is consistency. If you’re not publishing regular relevant content to keep your users engaged, your not running an effective content marketing strategy. We’ll help distribute it consistency and properly across all channels in order to drive the results you’re after.
Analyze + Adapt
We believe heavily in monitoring your marketing efforts. Whether it is where your traffic is coming from, how they are consuming your content, and what time of day is best to launch new content. We’ll help create a reporting dashboard with Google Accounts, social media Ad centers, or email marketing tools, we present you with findings, weekly, bi-weekly, or monthly, depending on your needs. That’s up to you.
Here is the data we love to monitor:
- How many unique visitors have seen the content?
- How long have they stayed on the page? What is the bounce rate.
- What type of content is most consumed?
- What keywords have been used to find content?
- Which ‘calls to action’ work best?
Again, it all comes down to analyzing the results from content campaigns, blog posts, email campaigns, or social campaigns so we know what works and what doesn’t and we can replicate and enhance the content and copy that does best for you and your business. The devil is in the details and we want to know where he’s hiding.
Photography
That’s right. We will even come and take footage of your business. From product photos, to drone footage, we’ll get the right shots to make your business stand out from the crowd.
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We’re here to help anyway we can and we know that some our of partners just don’t have the resources available to get the photos/videos they need. We’re always down to travel to shoot some footage. From simply taking photos of your place of work to keeping/maintaing your product images on the website looking their best. We’re going to get the right photos or videos to portray your business in the light you’re looking for.
Graphic Design & Strategy
We take the time to get to know your business and what your goals are. We discover, brainstorm, build + iterate, refine.
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REVIEW, Research + Discovery
This stage, the stage of discovering and researching, determines how the subsequent steps will look like. The most important task at this point is to get a clear understanding of your future website purposes, the main goals you wish to get, and the target audience you want to attract to your site. We’re going to scope the site with you to get together the best game plan to achieve your goals.
Here’s what we’re looking for:
- The summary of the project (overall background of your company, values, community you serve, and the value you offer)
- GOALS…the big one. What are the three or four measurables you want your site to achieve.
- Target Audience.
- Brand Messaging and Identity
- Competition
Going through a discovery phase enables us to get a tailored proposal in your lap that makes sense for your marketing initiatives. We’re all about servicing you and the better we get to know you and your business, lends itself to a success all around.
Brainstorm, Sketch, Collaborate
We start by creating symbols or motifs. Explore and test typefaces and keep in mind the latest logo and design trends when we’re working. Jotting down all ideas for a review.
We then present multiple sketches to build upon or go back to the drawing board. We take our time to explain the concepts and the rationale behind it.
We take the time to analyze your view and perspective in order to develop and be more attentive to the direction of the design.
Build, Evolve + Iterate
We always like to create multiple design choices to present to you, our partner.
We go in depth behind the rationale of the design, listen to feedback on your view or perspective, and from here we can typically narrow it down to focus on one design concept.
Of course, with design projects, there is always the possibility to mix and match design iterations or scrap it all together and move to the next.
That’s fine. But, that’s what we’re here for. To work hand in hand and present clear, concise, beautiful work that we’re both proud of.
Refining + Launching
Here’s where it gets real. We present the final design and give it a final once over with you, to review the end product and give you the chance to provide feedback.
If the design aligns with the brief objectives, we’re good to go, but don’t be shy about sneaking in a quick edit here or there. It usually happens.
At this point, we’ll hand over all files directly to you or to the person of your choice for implementation.
Again, we’re going to walk through it every step of the way, work side by side to get a final product we’re all thrilled with.
Email Marketing
Let’s grow y0ur audience through engaging campaigns, shall we? We’ll set goals, create, engage, and analyze to keep your customers/followers wanting more.
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SET GOALS, BUILD, SEGMENT
If you’re like me, then when you get an idea in your head, you’re eager to rush out and put it into action. Slow down there! If you want your campaign to be successful, you’ve got to step back and think about what you’re trying to accomplish.
Your list may have humble roots with only a few subscribers, but prospects are prospects. It’s tempting to buy an email and bulk-send cold emails (hey, it works for some people), but you probably already have a fair number of contacts floating around in your records. If you choose to build an email list from scratch, there are ways to do that, too.
Segmenting your email list lets you send highly-targeted emails to people based on their interests or demographic criteria. If it’s relevant to them, they’re more likely to open it; if they open it, there’s a chance they could convert.
CREATE
Creating a campaign is fairly straightforward in an email marketing platform.
Depending on the provider you chose to use, you’ll have a series of steps between this point and sending the email. You might need to choose recipients or a segmentation option. At some point, you’ll need to choose your template, which is where your creative juices can start flowing.
Whoops, now you’re staring at the template, wondering where to begin. Allow us to assist. Like roses on a trellis, sometimes artwork needs some structure.
Understand and Plan follow-ups
If you’re like us, then when you get an idea in your head, you’re eager to rush out and put it into action. Slow down there! If you want your campaign to be successful, you’ve got to step back and think about what you’re trying to accomplish.
Your list may have humble roots with only a few subscribers, but prospects are prospects. It’s tempting to buy an email and bulk-send cold emails (hey, it works for some people), but you probably already have a fair number of contacts floating around in your records. If you choose to build an email list from scratch, there are ways to do that, too.
Segmenting your email list lets you send highly-targeted emails to people based on their interests or demographic criteria. If it’s relevant to them, they’re more likely to open it; if they open it, there’s a chance they could convert.
REPORTING + Being Consistent
We don’t just leave you high and dry after developing your SEO strategy.
We make sure to monitor relevant keywords, keeping your site up to par, constantly/consistently expanding your backlinks for both on-page and off-page SEO and ensure you’re strategy is geared for long term success.
Social Media Management
Respond, Reach, Build, Connect, Repeat. Your voice without your time.
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Research + Establish Goals
Whether your goal with a social media campaign or management strategy is to drive sales to your brick and mortar or build brand awareness, we’re with you to help establish those target goals, set your metrics, analyze your competitors and create and curate amazing social content.
Our process:
- Set actionable social marketing goals (increase awareness, drive sales, imrpove ROI)
- Research your audience
- Establish your key metrics (reach, click, engagement, organic/paid conversions)
- Analyze your competition (set your brand identity/differentiator and run with it)
- Create and curate engaging content (video, user generated, blogs, promos)
- Engage with your community/audience (don’t leave them hanging)
- Assess your results and optimize
IMPLEMENTATION
We’ve done the research and created your brand voice. Our goal is to drive engagement with your target audience by creating content that presents you as a thought leader in your vertical. Behind the content is the sentiment of your brand. We make sure you’re presented the way you want to be.
Here’s our typical strategy (granted everyone is different!!!):
- We optimize your social profiles using keywords in your “about” section and linking back to the core services on your website
- Ensure you have accurate and consistent contact information on all social media websites
- Help you respond to any negative reviews or complaints (HUGE ONE HERE)
- Build albums with photos that appeal to your prospective clients
Here’s what we offer:
- Creating and curating engaging content (video, user generated, blogs, promos)
- Scheduling the deployment of posts across yuor chosen socia media channels at optimal times
- Engaging with your community/audience (we don’t leave them hanging)
ANALYZE, REPORT + REPEAT
Once we’ve launched your social media campaign, post, or ad, we don’t just stop there. We take that data we’ve received from social media dashboards and prepare to continuously improve on your campaign. It’s all about building that brand awareness and brand loyalty and you can’t do that if you aren’t taking it seriously.
The best thing about Social Media is it also ties back into your SEO strategies by increasing online visibility, traffic to your site, increased brand recognition, more widely placed content, and improved local SEO.
Whether you using Facebook Insights, Twitter Analytics, or Instagram Ads Manager, we’ll set it up for ongoing success.
Audience Analytics
Every one of our partners get analytics on their chosen timeframe. Weekly, Semi-Weekly, Monthly, whatever floats your board, we’re on the same ship.
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We’re here to monitor your analytics for any aspect of your digital footprint. From traffic insights on specific pages in your website architecture, to tracking and analyzing your engagement on social media.
Traffic
Organic: Those who have typed in a query and come to your site because it showed up on a search engine results page (SERP)
Direct: Those who typed in the URL to get directly to your site
Referral: Those who came from another website via link
Social: Those who were directed from social media to your site
Paid: Those that have clicked on a paid ad or promoted piece of content
Conversions
Conversions are the good stuff, the actions you want people to be taking on your site. We often think of “macro” conversions, like downloading an eBook or filling out a contact form, but “micro” conversions, like subscribing to your blog, are equally important. It gets a visitor into your system as a contact. From there, the goal is to get them to be a customer or evangelist.
But how?
By tracking conversions, you can start to recognize the actions visitors typically take before becoming customers. Maybe your average customer reads three blogs, downloads a piece of content and receives five emails before agreeing to talk to a salesperson. This knowledge can help you optimize the user’s journey to conversion.
Engagement
When thinking about the influence of social media, many often think of reach, or the number of people who could potentially see your social media post or ad. It’s a great number to reference when you plan to promote something, since it can help justify to your boss why you’re using social media in the first place, but it is another one of those numbers that (without context) could be considered a vanity metric. Since it is just a potential number, it doesn’t take into account those who don’t see your ad, those who totally tune it out and those who are actually interested in what you have to offer.
Click-Through Rate (CTR)
For internet users who aren’t sure they have a problem yet, or don’t know your solution exists, another way to drive brand awareness is with paid campaigns that target people using certain criteria. The click-through rate of your ads is an important indication of relevance. Your audience wants to feel like you understand them.
It’s important to pay attention to the performance of your ads as a low CTR can mean a few things:
- Your target audience isn’t specific enough
- The landing page does not match the expectations given in the ad
- Your offer isn’t strong enough
These are just a few of the major insights we track. It all comes down to your business model and for that, we’re going to tailor your project for you.